• Maria

Our plans for expansion in 2019

Updated: Mar 29, 2019

For the past three years, we have been able to work in the field that we love so much, with the fabric that we have cherished for so many years throughout our family history. As we have grown, both as a business and in our personal lives, a deep desire to live as consciously as possible, has grown within us too. I believe that we are changemakers at heart, we wish to do something on our part to create positive change in the world and our little team speaks about the topic almost on a daily basis to share ideas and exchange thoughts. We are dreaming of a world that is fair for all (did you know, that our name is derived from the two words fair + era?), and safeguarded for future generations. We wish to turn our passion for conscious, cruelty-free and natural living into something that would benefit as many people as possible.

We have come to a conclusion that we are ready to expand, which is why we will continue working on our linen collection under the name Linen by Firera, and we will transform this online store into a vegan home & lifestyle store. It will allow us to feature many talented artists who are working towards the same mission as us, and we also hope to be able to help other makers choose natural and vegan materials or ingredients in the future, as we will gladly offer guidance and support to anyone who reaches out to us. One of the most important reasons for this change is that we wish to speak a lot more about environmental and ethical issues and to also promote the benefits of having a sustainable and cruelty-free home. In a way, it will be our way of being involved in environmental and vegan activism. Last but not least, our goal is to offer a carefully curated selection of high-quality home decor and lifestyle products for everyone - we'll do the work to research how each item is made so that you can be sure that everything in our shop is ethically made, environmentally-friendly and vegan too.

Since we are still a very new company in the UK, we will work on our mission step-by-step, which means that we will continuously add new products to our store over the course of the next few months. We are so grateful for everyone who will support our plan and to thank you, we will ship all UK orders for free and we'll also send a £5 or £10 voucher* with each order that can be used in our store until the end of the year (*orders under £30 will receive a £5 voucher and orders over £30 will receive a £10 voucher. Offer valid until 10/04/2019. Minimum spend £25).

We are so excited to be on this journey and hope that you will join us! Let's keep in touch on Instagram:, and if you have any product or brand recommendations, or if you'd like to apply to be featured in our shop, please don't hesitate to contact us on

Thank you for being here! More updates coming soon! :-)



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